All Japan News Blog
2023-03-15
Tokyo Jizake Strolling (sales events at the end of the year)
By Ryuji TakahashiJapanese sake sells most in the month of December. To say cheap sake, high-end sake, and sake products containing gold flakes all sell on their own upon display is not an understatem...
2023-03-08
Key Sake Sales Points
By Yuji MatsumotoMany of those involved in sake tend to prefer to use vague and mysterious expressions. It seems as if they dislike saying anything definitive about a product’s characteristics. Howeve...
2023-03-01
Sake Nation “A new way to promote Japanese sake combines a live-stream (2D) event with an in-person tasting (3D) event: Part 2”
By Kosuke Kuji“The Japan Ginjo Sake Association” with over forty years of history held a new style of sake event that combines a live-stream (two-dimensional) event with an in-person tasting (three-di...
2023-02-22
Sake produced during the Kamakura (1185-1333) and Muromachi periods (1336-1573)
The Onin War (1467) prompted a civil war in Japan, a period of unrest when warriors fought for power nationwide. Products started to circulate actively in castle towns of warring lords and around temp...
2023-02-15
Tokyo Jizake Strolling (Nishi-Shinjuku district or Jyunisou district?)
By Ryuji Takahashi Between Shinjuku district and Hatsudai district is an area traditionally called the Jyunisou district on the west side of Shinjuku Central Park, a red-light district since the Meiji...
2023-02-08
Expanding Sake Sales
By Yuji Matsumoto Recently in the U.S., wine discount stores like BevMo and Total Wine and More, etc., are prosperous. Also, rural areas have local large liquor stores that sell various alcoholic beve...
2023-02-01
Sake Nation “A new way to promote Japanese sake combines a live-stream (2D) event with an in-person tasting (3D) event: Part I”
Sake Nation “A new way to promote Japanese sake combines a live-stream (two-dimensional) event with an in-person tasting (three-dimensional) event: Part I” By Kosuke Kuji The production volume of Japa...
2023-01-25
Zoboshu (alcoholic beverage for monks)
Sake was produced in Shinto shrines and Buddhist temple grounds in high volumes as offerings since the syncretistic fusion of Shintoism and Buddhism, “prohibition (of sake)” was issued in 1420. Annual...
2023-01-18
Tokyo Jizake Strolling (200 years of history)
By Ryuji Takahashi Kanemasu Brewery (Shibata city, Niigata prefecture), producer of Junmai Daiginjo “Hatsuhana” and “Kinmasu,” celebrated 200 years since their foundation. Kanemasu Brewery was founded...
2023-01-11
Communicate the appeal of sake to customers
By Yuji Matsumoto Happy New Year! We look forward to working with you again this year. No matter how good a product is, the message needs to be communicated for customers to try the product. let’s con...