A Japanese-style health conscious delicatessen
2018-04-30
A Japanese-style health consci...

A Japanese-style health consci...

A Japanese-style health consci...

A Japanese-style health consci...

A Japanese-style health consci...

By Keiko Fukuda

“When parents are busy, they are not able to cook meals that require time and effort for children. It may be alright to feed children fast food or frozen foods as long as their stomachs are filled, but parents cannot help feeling guilty doing so. So, my wife (Yuriko Tachibe) thought about the concept of this store, which is to offer healthy bentos that can be easily obtained,” says Shigefumi Tachibe, the owner of “Delicatessen by Osawa” which opened in May of 2017 in Pasadena. As the owner claims, the items in the menu consist of completely preservative-free bentos and side dishes made from scratch. You certainly cannot help noticing Japanese style healthy-looking dishes made mainly with vegetables such as “Gobo & Renkon Kinpira”, “Kale & Spinach Ohitashi”, or “Hari Hari Daikon”. The bento selection under the “Grab & Go” includes “Shokado Bento Box” ($15.75), “Chicken Bento” ($10.95), “Sozai Mix Bento” ($12.75), etc. You can surely find less expensive stuff in Japanese supermarkets; however, as mentioned earlier, the dishes at “Delicatessen by Osawa” never contain preservatives or frozen foods, and everything is made with fresh ingredients, which requires higher cost and labor, thus justifies their price setting. They buy food ingredients from some vendors, but also go and buy from the Farmer’s Market in South Pasadena by themselves.

Mr. Tachibe has worked at Chaya, a well-known California cuisine specialty restaurant, as the executive chef for a long time, and launched the health-conscious M Café under Chaya. After becoming independent, he established a successful Japanese restaurant called Osawa, and then opened the delicatessen in the business district of Pasadena. The kitchen of the delicatessen is led by executive chef Tetsuya Osaki. Chef Osaki has a total of 33 years of experience as a chef in Japan and the US. His talented skills cover all kinds of cuisine from Japanese to Californian.

The interior of the store is natural-themed using plenty of wood, and gives a contemporary feel. There is a counter of side dishes in the back, and you can see the kitchen behind the counter where the chefs are cooking. I heard that all the kitchen staff including chef Osaki enters in the kitchen at 7 o’clock every morning.

I visited the store for the interview before 11 in the morning before the opening time, and tried their most popular dish, the Daily Special. The special of that day was the Loco Moco; on white rice, there was a large-size hamburger patty, which you sure can taste the umami of the meat, with a softly cooked sunny side up style egg on top, and gravy sauce. In the same bowl, there was a salad of sliced cucumber, tomato, and avocado. The set came with a corn chowder that contained cubed vegetables, and was priced at $12.95. It was very satisfying.
Since I enjoyed it so much, I asked Mr. Tachibe, “Can you please open another store in the South Bay area where I live?” He answered, “Actually, we have customers who come all the way from the South Bay area (it takes more than one hour of driving). Such a request comes from not only the South Bay area, but the West Side also. This store is good because it is close to the main restaurant, Osawa, but if it’s far away, it won’t be good because I won’t be able to keep close eyes on it. Oh well, too bad!”

At first, I thought there would be many take-out customers since it is a delicatessen, but in fact, there are many eat-in customers, and I was told that they actually run out of the tables during lunch hours. They used to close at 6 in the evening, but changed it to 7 by request. It seems still too early to accommodate all the requests, so they are planning to extend it to 9 p.m. starting in March. (The interview was done in February.) While I was tasting the Loco Moco, people who looked like regular customers started to come in one after another, and fill the space before the opening time of 11.The store concept, “For the health of families” seems to have been surely conveyed to their customers.



健康志向の和のデリカテッセン

「親が忙しいと子どもに手をかけた料理を作ってあげられない。ファストフードや冷凍食品でお腹いっぱいになればいいかもしれないけれど、子どもに対するギルティの気持ちがどうしても残ります。それで手軽に健康的なお弁当を提供しようと、妻(立部小百合さん)がこの店のコンセプトを思い立ちました」と話すのは、2017年の5月にパサデナにオープンしたデリカテッセン・バイ・オオサワのオーナー、立部重文さん。オーナーが言うように、この店のメニューに並ぶのは、「添加物を一切使用しない、スクラッチから作ったお弁当と惣菜」だ。確かに、ゴボウやレンコンのきんぴら、ケールとほうれん草のおひたし、ハリハリ大根といった、いかにも身体に良さそうな野菜を中心とした日本的なものが目を引く。Grab & Go と題されたお弁当のラインアップは松花堂弁当($15.75)、チキン弁当($10.95)、惣菜ミックス弁当($12.75)など。日系スーパーで買えば、もっと安いものがあるが、前述のようにデリカテッセン・バイ・オオサワは添加物も冷凍食品も不使用、すべて新鮮な食材から手作りということで、コストと人の手がかかっていることを考えれば納得の値段設定というしかない。食材は業者から仕入れる以外にも、サウスパサデナのファーマーズマーケットに足を運んで調達している。

立部さんはカリフォルニアキュイジーンの有名店チャヤのエグゼクティブシェフを長年務め、チャヤ傘下でヘルシー志向のMカフェを手がけた人物。独立してからは日本料理店、大沢(オオサワ)を成功させ、同じパサデナのビジネス街に、デリカテッセンを開いた。デリのキッチンを任されるのは大崎哲也エグゼクティフシェフ。大崎シェフは日米で33年の料理人経験を持つ。和食からカリフォルニアキュイジーンまでオールマイティだ。

店内は木材を多用したナチュラルで、かつコンテンポラリーな雰囲気。店の奥に惣菜が選べるカウンターが配置され、さらにその奥に立ち働くシェフの姿が見えるキッチンが続く。大崎シェフをはじめとしたスタッフは、朝7時にはこのキッチンに入るのだそうだ。

取材の日は朝11時の開店前にお邪魔し、同店で一番人気だというデイリースペシャルを試食させてもらった。その日のスペシャルはロコモコ。白米の上のしっかりと肉の旨みが感じられる大きめのハンバーグと半熟目玉焼きが乗ってグレイビーソースがかかっている。同じボウルの中にキュウリとトマト、アボカドのサラダ、さらにキューブ状にカットされた野菜が入ったコーンチャウダーが付いて12ドル95セント。満足度は非常に高い。

立部さんに「私が暮らすサウスベイにも出してもらえますか?」と思わずリクエスト。すると「実はサウスベイ(パサデナまで車で1時間以上)からも通ってくるお客さんがいます。サウスベイだけでなくウエストサイドにも出してほしいという声はいただいています。しかし、大沢の本店とこの店は近いからいいけれど、遠くになると目が届きません」。残念。

さて、当初、持ち帰りの客が多いだろうと見込んでいたデリだが、蓋を開けてみるとイートインの顧客が多く、ランチタイムには席が足りなくなるのだとか。閉店時間も当初は夕方6時だったのが、要望を受けて7時になり、それでも早すぎると3月からは9時にする予定(取材時は2018年2月)。そして、私がロコモコをいただいていると開店時間の11時を待たずに、常連らしき人々が続々と店内に入ってきてスペースを埋め尽くした。「家族の健康のため」という同店のコンセプトは、しっかりと顧客に伝わっているようだ。



The Delicatessen by Osawa
851 Cordova Street
Pasadena, CA 91101
info@delicabyosawa.com
Tel: 626-844-8788
https://www.delicabyosawa.com/
Tue.-Sun. 11:00am-9:00pm